Author Archive

When you design a website, you are creating a personality. It may seem like you’re just reproducing the corporate image, but it’s got to be more than that if you want it to be welcoming, interesting, and persuasive. Voice When you write web text, you write in a voice. You may think you’re merely pasting

June was busy here at LPM HQ. We completed a series of flash-based animations for Liberty Mutual in support of their health and wellness efforts. We launched a new, improved Hungry-Man website that features “Hungry Heroes” – Genghis Khan, Davy Crockett and Leonardo da Vinci. (We’re proud to say that it’s our 6th year of

“‘Mad Men’ of the future!” Alex wrote a Boston Globe op-ed about trends in advertising that will change our world. The ad biz will become more interactive and integrated – good. But it will also become more invasive and intrusive –bad. With tongue in cheek, Alex predicts some funny, scary advertising: 3-D, sure… but also

We created a new site for Armour-Star, the canned food company. It’s bigger, bolder – with an easier to navigate interface, improved SEO, and a deeper recipe section. But it is promotion of their winning NASCAR teams that pumps up the adrenaline of visiting fans. On a sweet & sour note, we’re also underway with

We created flash-based animations for Liberty Mutual – two interactive games to help train their employees on proper procedure and protocols. We did postproduction for a series of promotional videos for Stop & Shop and Giant grocery stores to raise funds and awareness for hospitals dedicated to saving children with cancer. We also launched a

We didn’t mind leaving the ice and snow of Boston… A LaunchPad team enjoyed staging another World Sales Meeting for Abbott Point of Care in the great city of New Orleans (“N’awlins”). We had a New Orleans theme for the overall show, décor, presentations. In addition to the general session, we staged 13 breakout rooms

We’ve won a DV Award for a video produced for Keep Local Farms, an association of New England dairy farms. The Annual Meeting video,”Partnerships & Progress,” highlighted achievements of the KLF coalition and shows that progress is being made to help farmers survive. An intricate blending of still images, video footage, graphics, and music were

We just created a new FaceBook page for Welch’s Fruit Snacks (yes, they are awesome!). The page will carry loyalty programs, fun and interactive features, and special treats for fans. Official Welch’s Fruit Snacks Facebook. For Sour Jacks, we launched a contest for teens and tweens – they can win cool prizes for the best

We are creating a new website for WearFirst, a young men’s contemporary clothing designer. We’re designing a new site for Sun-Maid Chocolate Raisins, which will feature recipes, tips, and a tantalizing contest. And we are developing a social media strategy for Welch’s Fruit Snacks (addictively delicious, by the way). Recently we completed a new website

LaunchPad won two 2010 WebAwards for creating websites for Vlasic pickles and Mrs. Butterworth’s syrup. “We’re proud to win our second WebAward for Vlasic.com,” said Alex Poulos, president of LaunchPad. “And we’re proud of our five-year relationship with both Vlasic and Mrs. Butterworth’s — brands with great personality and heritage.” The WebAward competition is considered