Author Archive

We’re pleased to have created a new look and layout for a great cause, www.keeplocalfarms.org. Keep Local Farms connects consumers with New England dairy farmers and encourages the purchase of local foods. The new site highlights their program partners, farmer profiles, a blog, and ways that consumers can directly help area farmers. The site is

We launched a new website for “chocolate chip cookie dough miniatures” for our candy client, Promotion In Motion: www.cookiedoughminis.com. Notice the chocolate chip coloration of the site. Now that’s appetizing design! Here’s their pitch…see if you can resist it: “Like the cookie dough you’ve always loved — Mixin’ Bowl Lickin’ Good.” If Don Draper of

Mouth-puckering news: We launched a new funtastic website for kids and teens – SourJacks.com. It has games and offers “fun infusions with other foods” (ice cream, popcorn, party mix). What can you do with their great flavors – cherry, lemon, orange, lime, and watermelon!? Online contests will be coming soon, including a chance to enter

Just launched new Vlasic.com site. We gave it more crunch! Our goal was to improve the brand’s online image as well as overall architecture, navigation, code and SEO behind the site. The new site also introduces the new Vlasic stork – who looks more aerodynamic (for quicker delivery of pickles!?) and svelte (to remind us

Boston is “the hub of the universe,” according to local legend. (Even though Oliver Wendell Holmes actually referred to our Statehouse as merely the “hub of the solar system.”) That seems like a stretch, especially to astronomers. But Boston may be trending toward a similar claim to fame. We might become the hub of web

We redesigned lendersbagels.com, featuring new contest materials, packaging, tag line, and refreshed images. The architecture was also reworked to project a more expansive layout and make it more SEO friendly. We also helped Lender’s launch their new partnership with celebrity chef Kevin Roberts, and introduced ten of his Lender’s inspired recipes. The cookbook author and

Brainstorming is often random. A great idea can occur to you while showering, driving, or even sleeping. But when you want multiple people to assess needs and develop a creative solution, you must take the initiative. You can’t just wait and hope for inspiration. Here are 7 keys to effective brainstorming… Environment. It helps to

John Slattery is our new Vice President for Business Development. Most recently, John was the EVP of Hayson Sports Group, which managed the Bank of America Championship. He was one of the original eight employees to launch NESN, the cable network of the Red Sox. He served as VP of Marketing Communications and New Business

LaunchPad produced an upbeat National Sales Meeting for Abbott Point of Care in San Francisco. The audience enjoyed an entertaining Awards Night and the lively presentations of executives who shared their strategies for the coming year. APOC has been a LaunchPad client for eight years, and we look forward to continued collaboration with them.

We redesigned the site of an online retailer of women’s specialty clothing, ByAnew, which has a national and international customer base. We implemented a content management system, an ecommerce package, and successfully launched the new line on the web. The client was pleased with both the design and the implementation of the ecommerce package. It