How to succeed in business with social media. LaunchPad will be co-hosting a workshop that features Sree Sreenivasan a true Twitter guru. He teaches New Media at Columbia Journalism School and is Dean of Students there. Ad Age named him one of 25 media people to follow on Twitter. The event will be on June

“How small businesses should think big” is the headline of a commentary by LaunchPad president, Alex Poulos, in the February 20 issue of the MetroWest Daily News, a newspaper chain in Massachusetts. “Stimulus” must start in the imagination of entrepreneurs and executives, he writes. The guest column offers catalytic ideas for small businesses to promote

We produced our eighth annual WSM for Abbott Point of Care at the Broadmoor Hotel in Colorado Springs, CO. We created a “winter-wonderland” with a mix of multi-media presentations, décor, guest presentations and live performances. “Turn it up” was the theme, and over 300 people did just that. “Our best WSM to date,” Abbott managers

We ran a successful video jingle contest on Facebook for Welch’s Fruit Snacks. Fans submitted a “jinglicious” video for the chance to win an iPad and $1,000. Andy Johnson was the fans #1 pick and was ultimately selected by judges at Welch’s Fruit Snacks as the winner. Here are some of the entries. As our

How can you turn a company’s image into a catchy tagline? How can you tell if a slogan will keep its sparkle over time, and not get dull with repetition? In the art of slogan-writing, there are more exceptions than rules. But here are some things to consider when slogging through possible slogans: Does it

We helped stage “The Annual Kenneth B. Schwartz Compassionate Healthcare Dinner” at the Boston Convention and Exhibition Center. Dinner guests included over 2,000 leaders from hospitals, health plans, biotech, pharma and medical device industries. LaunchPad worked with Stone Communications to create beautiful staging décor and a two-screen AV presentation. This is the biggest fundraiser for

Contests, Coupons and Comedy can be a howling success “Trick or treat?” For marketing to be effective in a recession, the trick is to offer a treat. The treat might be a coupon, a chance to win a contest, or just comedic entertainment. A good example is a Halloween micro-site we’ve created for Promotion In

We’re pleased to announce that ACT mouthwash has awarded us their web design and development! We are excited to undertake new web positioning for this leading OTC brand. We’ve also been awarded web design and repositioning for Open Pit Barbecue Sauce, building on our six-year relationship with this popular brand. On a spooky note, we’re

We launched the “Jinglicious” video contest for Welch’s Fruit Snacks. If you have some musical talent and would like a chance to win $1,000 or an iPad, enter now. We also launched “Farmer’s Garden by Vlasic,” which introduces a new line of farm fresh artisanal pickles. The site features a “farm to school project” and

When you design a website, you are creating a personality. It may seem like you’re just reproducing the corporate image, but it’s got to be more than that if you want it to be welcoming, interesting, and persuasive. Voice When you write web text, you write in a voice. You may think you’re merely pasting