Archive for the ‘News’ Category

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How to succeed in business with social media. LaunchPad will be co-hosting a workshop that features Sree Sreenivasan a true Twitter guru. He teaches New Media at Columbia Journalism School and is Dean of Students there. Ad Age named him one of 25 media people to follow on Twitter. The event will be on June

“How small businesses should think big” is the headline of a commentary by LaunchPad president, Alex Poulos, in the February 20 issue of the MetroWest Daily News, a newspaper chain in Massachusetts. “Stimulus” must start in the imagination of entrepreneurs and executives, he writes. The guest column offers catalytic ideas for small businesses to promote

We produced our eighth annual WSM for Abbott Point of Care at the Broadmoor Hotel in Colorado Springs, CO. We created a “winter-wonderland” with a mix of multi-media presentations, décor, guest presentations and live performances. “Turn it up” was the theme, and over 300 people did just that. “Our best WSM to date,” Abbott managers

We ran a successful video jingle contest on Facebook for Welch’s Fruit Snacks. Fans submitted a “jinglicious” video for the chance to win an iPad and $1,000. Andy Johnson was the fans #1 pick and was ultimately selected by judges at Welch’s Fruit Snacks as the winner. Here are some of the entries. As our

We helped stage “The Annual Kenneth B. Schwartz Compassionate Healthcare Dinner” at the Boston Convention and Exhibition Center. Dinner guests included over 2,000 leaders from hospitals, health plans, biotech, pharma and medical device industries. LaunchPad worked with Stone Communications to create beautiful staging décor and a two-screen AV presentation. This is the biggest fundraiser for

We’re pleased to announce that ACT mouthwash has awarded us their web design and development! We are excited to undertake new web positioning for this leading OTC brand. We’ve also been awarded web design and repositioning for Open Pit Barbecue Sauce, building on our six-year relationship with this popular brand. On a spooky note, we’re

We launched the “Jinglicious” video contest for Welch’s Fruit Snacks. If you have some musical talent and would like a chance to win $1,000 or an iPad, enter now. We also launched “Farmer’s Garden by Vlasic,” which introduces a new line of farm fresh artisanal pickles. The site features a “farm to school project” and

June was busy here at LPM HQ. We completed a series of flash-based animations for Liberty Mutual in support of their health and wellness efforts. We launched a new, improved Hungry-Man website that features “Hungry Heroes” – Genghis Khan, Davy Crockett and Leonardo da Vinci. (We’re proud to say that it’s our 6th year of

“‘Mad Men’ of the future!” Alex wrote a Boston Globe op-ed about trends in advertising that will change our world. The ad biz will become more interactive and integrated – good. But it will also become more invasive and intrusive –bad. With tongue in cheek, Alex predicts some funny, scary advertising: 3-D, sure… but also