Launch of Vlasic.com and Openpit.com
May 12th, 2007 by LaunchPad Media
LaunchPad Media has created new websites for Vlasic pickles and Open Pit barbecue sauce. “The new Vlasic website is contemporary and fun,” says Alex Poulos. “We wanted to build on the popularity of Vlasic pickles and the Vlasic stork, the iconic spokesbird”. In the web audio, you hear the crunch of pickle-munching. There are pickle postcards you can forward to friends, Healthy Snack information and pickle-related recipes. The new Open Pit site has a very different style. Entering the homepage, you are greeted with dramatic special effects. The screen shakes, a bottle of Open Pit crashes down, followed by a pile of cash. The cash represents eight contest prizes of $5,000 each for best original recipes using any of the Open Pit sauces.