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LaunchPad is preparing to launch a contest micro-site for Lender’s Bagels. People are challenged to submit a sentence that completes the phrase, “Now that’s a bagel that…” along with a photo that illustrates what the iconic brand brings to family life, whether at breakfast, lunch, dinner or any time. The grand-prize winner will receive $1,000

We’re pleased to have completed two projects for Bard Biopsy Systems. We created a high-level promotional video about the product attributes of FinesseTM Ultra, to kick off Bard’s annual meeting and inspire its sales force. And we created a procedural copy that included an on-camera talent and a product reenactment in 3-D animation. This video

LaunchPad was awarded creative development responsibilities for the new Promotion In Motion Companies corporate website. PIM also asked LaunchPad to redesign micro-sites for three of their key brands: Sun-Maid Chocolate Raisins, Welch’s Fruit Snacks and Sour Jacks. “We are excited by the opportunity to promote online one of the 100 largest candy companies in the

Change is good. If you don’t update your website now and then, people will lose interest and they’ll stop visiting. People offer various reasons why they don’t change their websites: “We like it the way it is.” “We don’t want to spend the money.” “We don’t have the time.” And yet these same people will

We’re in production on a high-level promotional video for Bard Healthcare, and a procedural video for their new product launch. We’re working on a new contest for Mrs. Butterworth’s, “Where in the World?”, aimed at children and tweens. We launched a new flash online presentation for ChoiceStream, touting their new product offering, “Real Relevance,” for

Writing is easy. Writing well is hard. Text is not just “another visual element.” Words are essential when you explain, persuade and inspire. Here are some tips for web writing: Start with concepts, not copying. What are your big ideas? What do you want your site to say to the world? Some people mistakenly think

How to gear up for a real victory The word “campaign” is over-used in online marketing. It raises expectations of a major initiative, but is often just a minor project. To really launch a new product, service, image or venture, you need a true campaign – a series of efforts that are orchestrated, timely, galvanizing

When you create or revamp a website, there are 10 questions you need to answer. PURPOSE – What do you want this site to accomplish? Do you need it to generate leads for sales, provide product information, sell ads for revenue, or sell products directly? Do you need to build a database of consumers and

LaunchPad is preparing to launch projects for three new clients. Ventana Medical Systems, Inc. is one of the world’s leading manufacturers of medical diagnostic instrument and reagent systems. We’re creating a video for use in trade shows and on the web about their SYMPHONY® system. Neolane provides the only enterprise marketing software specifically designed to

Office celebrations can be environmentally responsible without being any less fun and creative As event planners, we at LaunchPad have become very familiar with “greening” corporate gatherings. Here are a few suggestions on how to easily make your own holidays a little greener. If something like “Secret Santa” gift-giving is part of your office celebration, encourage