Archive for the ‘Blog’ Category

Office celebrations can be environmentally responsible without being any less fun and creative As event planners, we at LaunchPad have become very familiar with “greening” corporate gatherings. Here are a few suggestions on how to easily make your own holidays a little greener. If something like “Secret Santa” gift-giving is part of your office celebration, encourage

To compete and prevail in this recession, marketing executives should use online tools that will produce leads and generate sales more cost-effectively than traditional media. 1. SEO means ROI. Search Engine Optimization is an inexpensive way to attract new consumers. Whether people are searching for coupons, sweepstakes, recipes, games, advice or e-community, SEO will help

Kids are a tough audience. But many companies offering “family-friendly” products – toys, games, food, books, movies — need to reach children and win their approval. Creating a kid-friendly website requires a design team to be imaginative in many ways: COLORS. Kids like vivid colors, which makes sense – why live in a dull world

A producer is many things: entrepreneur (starting something new), intrapreneur (directing a new venture within an existing organization), and manager (shepherding a project while being accountable to senior executives). “Getting results” is the clichéd goal of any business, but getting results is what strictly defines a producer. You can’t hide failure. Indeed, to succeed over