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To compete and prevail in this recession, marketing executives should use online tools that will produce leads and generate sales more cost-effectively than traditional media. 1. SEO means ROI. Search Engine Optimization is an inexpensive way to attract new consumers. Whether people are searching for coupons, sweepstakes, recipes, games, advice or e-community, SEO will help

Kids are a tough audience. But many companies offering “family-friendly” products – toys, games, food, books, movies — need to reach children and win their approval. Creating a kid-friendly website requires a design team to be imaginative in many ways: COLORS. Kids like vivid colors, which makes sense – why live in a dull world

A producer is many things: entrepreneur (starting something new), intrapreneur (directing a new venture within an existing organization), and manager (shepherding a project while being accountable to senior executives). “Getting results” is the clichéd goal of any business, but getting results is what strictly defines a producer. You can’t hide failure. Indeed, to succeed over

LaunchPad created a micro-site for the Duncan Hines® National Bake Sale Contest, which supports “Cupcakes for a Cause” to benefit CancerCare for Kids.  The site invites people to host a bake sale, send in donations, and enter to win prizes.  “The best, new fundraising tools for non-profits all have a web component and can go

LaunchPad created another sweepstakes site for Hungry-Man® frozen dinners. The “Lucky 07” sweeps has a car-racing theme, inspired by the “07” Richard Childress Racing® stock car and Clint Bowyer Racing ™. Hungry-Man enjoyed great success with last year’s “Fill ‘er up” sweepstakes — effectively connecting with their younger male demos. We are not eligible for

LaunchPad posted new sites for Log Cabin Syrup and pancake mixes, Celeste frozen pizza, Armour canned meats, and a corporate site for the company that owns those brands, Pinnacle Foods Group Inc.  “Log Cabin is one of the oldest brands in America ,” said Alex Poulos. “The micro-site, built in flash, evokes a nostalgic feeling.”

LaunchPad Media has created new websites for Vlasic pickles and Open Pit barbecue sauce. “The new Vlasic website is contemporary and fun,” says Alex Poulos. “We wanted to build on the popularity of Vlasic pickles and the Vlasic stork, the iconic spokesbird”. In the web audio, you hear the crunch of pickle-munching. There are pickle

Swanson invented the first “TV Dinner” in 1953. Their site takes you back to the pop culture of those “happy days.” You can play the old “Pong” game at “go retro.” You’ll discover “Music for TV Dinners,” which is real and hilarious. And you can view a gallery of old Swanson print ads, which is